The Challenge
A construction equipment rental company. The record does not describe its starting position or say where it is based.
In general, equipment rental searches come from contractors and project managers who need a specific machine for a job, so the searches a rental company ranks for decide which of those requests reach it.
Our Approach
- Pro plan, 7 months, built on 20 target keywords, at $235 a month as recorded.
- The record does not list the keywords or any other work.
In general terms, a 20-keyword list lets a rental company cover the equipment it rents and the ways customers search for it, rather than one broad term. This describes the type of work, not the specific changes made for this client, which the record does not detail.
The Result
10 of the 20 target keywords reached the top 5, and the record reports 19 rental inquiries.
What the numbers do and do not mean
- An inquiry is a first contact, not a confirmed rental. The record does not say how many became bookings.
- The record does not give the 19 inquiries as a monthly rate, and it gives no starting figure.
- The record does not give the client's location, so this is an example of the work for an equipment rental company, not a Salt Lake City result.
- Seven months is the length of the campaign, not a dated period.
10 of 20
Target keywords in the top 5
19
Rental inquiries
7 months
Campaign length
Pro
Plan
A past campaign from our records, summarized without the client's name. Results depend on your market and competition, so this is not a promise of the same outcome.
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