Online Reputation Management

Negative Reviews and Articles on Google's First Page Are Costing You Real Money.

Customers Google your business before they call. If they see a bad review, a negative article, or an unflattering result on Page 1, they often choose your competitor instead. The cost of those lost customers adds up fast. We push negative results down by filling Page 1 with positive content you control: branded profiles, articles, social properties, and citations that Google trusts.

$125 to $325 per month

Month to month, no contract

Suppression tracked with live URLs

Dedicated reputation manager

20 years of experience

What We Actually Do

Reputation management is not magic and it is not deletion. Most negative content on the internet cannot be removed at the source. What we can do, and what works, is replace what people see when they Google your business name.

When a potential customer searches for “[your business] Salt Lake City” or just your business name, the first page of Google is the first impression. If that page is dominated by your website, your social profiles, positive press, and 4 to 5 star reviews, customers reach for the phone. If it is dominated by bad reviews, complaint sites, and unflattering news, customers reach for your competitor. Our job is to make sure it is the first version, not the second.

We do that by building positive content you control and giving it the authority signals Google needs to outrank the negatives. That means branded profiles on platforms Google trusts (LinkedIn, Crunchbase, industry directories), original articles published on your site and on third-party sites, social properties with real activity, and citations across the directories that matter for your specific industry.

The work is not flashy. It is patient, technical, and consistent. After 90 to 180 days of doing it properly, most negative results have been pushed off Page 1 entirely. The customers searching your business name see what you want them to see.

The Real Cost of a Negative Page 1

Most business owners underestimate what online reputation actually costs them. A single negative result on Page 1 can cut your lead volume by 22% according to industry studies. Four or more negatives can cut leads by up to 70%. For a Salt Lake City business that depends on customers calling after searching your name, that math gets brutal fast.

Consider a Sandy dental practice that books 30 new patients per month from search traffic. If two negative reviews appear on Page 1 and lead volume drops 35%, that is roughly 10 new patients lost per month. At an average lifetime value of $2,500 per patient, the negative results are costing $25,000 per month in lost revenue, every month they stay on Page 1.

Our Defend tier costs $235 per month and typically pushes those negatives off Page 1 in 90 to 180 days. The math is straightforward.

Worried about what shows up when customers search your name?

Free reputation audit. We review your Page 1 and show you the suppression plan.

Free Reputation Audit

Our 3-Phase Process

1

Analyze the current SERP

We document every result on the first two pages of Google for your business name and related search terms (founder name, location variations, branded products). We identify which results to suppress, amplify, and monitor. You see the full picture before any work starts.

2

Build positive assets

We create branded properties, articles, and profiles that Google trusts and that you control: LinkedIn, Crunchbase, industry directories, founder profiles, case studies, press, and high-quality social properties. Each is built to rank on Page 1 for your name.

3

Amplify and suppress

We build authority signals (backlinks, social shares, contextual citations) to the positive assets so they outrank the negatives. We monitor the SERP monthly and report on suppression progress with before-and-after screenshots and live URLs.

The Kinds of Negative Content We Push Down

Salt Lake City businesses come to us with a range of reputation problems. Here are the most common, and how each one is handled.

Negative Google reviews

Cannot be removed unless they violate Google policy. We suppress by building a high volume of positive reviews and pushing other positive content above review aggregator listings.

Unfair news articles

Newspaper and blog articles are rarely removed. We outrank them with branded properties, founder profiles, and original content that Google trusts more.

Complaint and consumer sites

Ripoff Report, Pissed Consumer, and similar sites are notoriously hard to remove from. We focus on suppression because removal usually is not an option.

Old lawsuit records

Public court records that surface in search can be pushed down with positive content, especially when the case was old or resolved favorably.

Disgruntled former employee posts

Glassdoor reviews and personal social media posts about former workplaces are common. We suppress them with positive recruiting content and branded properties.

Outdated unflattering social profiles

Old founder social media that no longer reflects the current business. We push these down with fresh, current branded content.

Three Reputation Management Myths Worth Clearing Up

Myth 1: “A reputation company can delete a negative review.”

Mostly false. Reviews can be reported to Google if they violate policy, but the vast majority are not violations. The honest answer is suppression, not deletion. Any company that promises to delete reviews is either using shady removal services that can backfire or just lying.

Myth 2: “Once it is on Google, it is there forever.”

False. Page 1 is not a permanent record. Google ranks pages dynamically. The right work over 3 to 6 months can completely replace what shows up on Page 1 for your business name. We do this every day.

Myth 3: “Reputation management is only for businesses with major scandals.”

False. The most cost-effective time to do reputation work is proactively, before any major problem appears. Building 10 to 15 branded properties early gives you a defensive layer that protects against future negatives and improves how customers perceive you when they search your name.

What Is Your Brand Visibility Score?

Google your own business name right now. Count the positive results (your website, social, good reviews, articles you control) and the negative ones (bad reviews, complaint sites, unflattering news). Enter the numbers and get an instant score.

Brand Visibility Score

Calculate Your Online Reputation Score

Look at the first page of Google when you search your business name. Count what you see, then enter it below for a quick visibility score.

Your website, social, positive reviews, articles you control.

Bad reviews, news, complaint sites, unflattering social.

Why AI Search Makes Reputation Work More Important

Five years ago, reputation management meant managing Google's ten blue links. Today it also means managing what ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews say when someone asks about your business. AI search platforms pull from many of the same sources as traditional Google rankings, but they summarize and present that content differently. A negative result that ranks third on Google can become the first sentence of an AI summary.

Every package on this page covers AI search alongside traditional Google suppression. We monitor what AI platforms say about your business, and we build the positive content surfaces those platforms learn from. The work is increasingly the same work for both, but the stakes have gone up. Customers who ask ChatGPT about your business and get a one-sentence summary are forming an impression in seconds, with no opportunity to scroll past it.

Case Study

Downtown SLC Law Firm: 4 Negative Articles Off Page 1

4

Negatives Suppressed

4

Months

Page 1

Reclaimed

A series of misleading articles ranked above the firm's own site for its brand name. Four months on the Defend tier pushed all four off Page 1 and lead volume recovered.

Read the full case study

Reputation Management Packages

Bad reviews and articles do not just appear on Google anymore. They also surface in ChatGPT, Perplexity, and Google AI Overviews. Our reputation work suppresses negatives across all major search and AI platforms.

Three tiers. Month to month. Cancel anytime.

Protect

Start defending your brand.

$125 per month

or $140 one-time

  • Dedicated reputation manager
  • Protect 1 name or keyword
  • 10 positive assets created
  • 10 branded profiles
  • 3,000 amplification links
  • Monthly report with live URLs

Delivered in 10 to 13 days

Get Started
Best Value

Defend

Most chosen by Salt Lake City businesses.

$235 per month

or $260 one-time

  • Dedicated reputation manager
  • Protect 2 names or keywords
  • 20 positive assets created
  • 20 branded profiles
  • 5,000 amplification links
  • SERP analysis
  • Suppression reporting

Delivered in 13 to 15 days

Get Started

Shield

Full-coverage protection.

$325 per month

or $380 one-time

  • Dedicated reputation manager
  • Protect 4 names or keywords
  • 30 positive assets created
  • 30 branded profiles
  • 10,000 amplification links
  • Deep SERP analysis
  • Suppression reporting
  • Negative link tracking

Delivered in 15 to 18 days

Get Started

What Our Reputation Clients Say

“A disgruntled former employee posted a series of misleading articles that ranked above our website for our brand name. We were losing customers we could see going to competitors. After 4 months on the Defend tier, all four articles were off Page 1 and our lead volume came back. The monthly suppression reports actually showed us where we ranked compared to the negatives, week by week.”
R
Rebecca H.
Medical Practice Owner
Holladay
4 negatives off Page 1 in 4 months

Common Reputation Management Questions

Direct answers to what Wasatch Front business owners ask us most.

Can you remove a negative review or article from Google?

Usually no. Most negative content cannot be removed at the source. What we can do, and what works, is push it off Page 1 by filling the page with positive content that Google trusts more. After 90 to 180 days, most negatives are off Page 1 entirely. In a small number of cases we can also pursue legitimate removals through Google's reporting tools if the content violates Google policy.

How long does reputation management take?

Most clients see meaningful change in 90 to 180 days. Severe cases or competitive industries can take 6 to 12 months for full suppression. The Defend tier is built for the average Salt Lake City case and is what most clients start with.

What is the difference between reputation management and SEO?

SEO is about ranking your business for keywords related to your service (“dentist Sugar House”). Reputation management is about controlling what shows up when someone searches your business name specifically. The skills overlap but the goals are different. Many clients run both together.

Will this hurt my SEO rankings?

No. Done properly, reputation management strengthens your overall search presence. The branded properties we build add to your business's authority and help with both branded search and broader keyword rankings.

What if new negatives appear after suppression?

That is what the ongoing monthly work is for. The Defend and Shield tiers include continuous monitoring and quick response to new negatives. We do not just push things off Page 1 once. We keep them off.

Do you handle negative content in AI search results too?

Yes. ChatGPT, Perplexity, and Google AI Overviews are increasingly part of how people research businesses. Our reputation work covers all major AI search platforms in addition to traditional Google results.

Is this only for businesses with big reputation problems?

No. Many clients use the Protect tier proactively, before any major problem appears. Building 10 branded properties gives you a defensive layer against future negatives and improves how customers perceive your business when they search your name.

Take Back Your Salt Lake City Business's Page 1

Free reputation audit. We review your current Page 1 and lay out the suppression plan. No payment required.

Get Your Free Reputation Audit
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