Online Reputation Management
Customers Google your business before they call. If they see a bad review, a negative article, or an unflattering result on Page 1, they often choose your competitor instead. The cost of those lost customers adds up fast. We push negative results down by filling Page 1 with positive content you control: branded profiles, articles, social properties, and citations that Google trusts.
$125 to $325 per month
Month to month, no contract
Suppression tracked with live URLs
Dedicated reputation manager
20 years of experience
Reputation management is not magic and it is not deletion. Most negative content on the internet cannot be removed at the source. What we can do, and what works, is replace what people see when they Google your business name.
When a potential customer searches for “[your business] Salt Lake City” or just your business name, the first page of Google is the first impression. If that page is dominated by your website, your social profiles, positive press, and 4 to 5 star reviews, customers reach for the phone. If it is dominated by bad reviews, complaint sites, and unflattering news, customers reach for your competitor. Our job is to make sure it is the first version, not the second.
We do that by building positive content you control and giving it the authority signals Google needs to outrank the negatives. That means branded profiles on platforms Google trusts (LinkedIn, Crunchbase, industry directories), original articles published on your site and on third-party sites, social properties with real activity, and citations across the directories that matter for your specific industry.
The work is not flashy. It is patient, technical, and consistent. After 90 to 180 days of doing it properly, most negative results have been pushed off Page 1 entirely. The customers searching your business name see what you want them to see.
Most business owners underestimate what online reputation actually costs them. A single negative result on Page 1 can cut your lead volume by 22% according to industry studies. Four or more negatives can cut leads by up to 70%. For a Salt Lake City business that depends on customers calling after searching your name, that math gets brutal fast.
Consider a Sandy dental practice that books 30 new patients per month from search traffic. If two negative reviews appear on Page 1 and lead volume drops 35%, that is roughly 10 new patients lost per month. At an average lifetime value of $2,500 per patient, the negative results are costing $25,000 per month in lost revenue, every month they stay on Page 1.
Our Defend tier costs $235 per month and typically pushes those negatives off Page 1 in 90 to 180 days. The math is straightforward.
Free reputation audit. We review your Page 1 and show you the suppression plan.
We document every result on the first two pages of Google for your business name and related search terms (founder name, location variations, branded products). We identify which results to suppress, amplify, and monitor. You see the full picture before any work starts.
We create branded properties, articles, and profiles that Google trusts and that you control: LinkedIn, Crunchbase, industry directories, founder profiles, case studies, press, and high-quality social properties. Each is built to rank on Page 1 for your name.
We build authority signals (backlinks, social shares, contextual citations) to the positive assets so they outrank the negatives. We monitor the SERP monthly and report on suppression progress with before-and-after screenshots and live URLs.
We document every result on the first two pages of Google for your business name and related search terms (founder name, location variations, branded products). We identify which results to suppress, amplify, and monitor. You see the full picture before any work starts.
We create branded properties, articles, and profiles that Google trusts and that you control: LinkedIn, Crunchbase, industry directories, founder profiles, case studies, press, and high-quality social properties. Each is built to rank on Page 1 for your name.
We build authority signals (backlinks, social shares, contextual citations) to the positive assets so they outrank the negatives. We monitor the SERP monthly and report on suppression progress with before-and-after screenshots and live URLs.
Salt Lake City businesses come to us with a range of reputation problems. Here are the most common, and how each one is handled.
Cannot be removed unless they violate Google policy. We suppress by building a high volume of positive reviews and pushing other positive content above review aggregator listings.
Newspaper and blog articles are rarely removed. We outrank them with branded properties, founder profiles, and original content that Google trusts more.
Ripoff Report, Pissed Consumer, and similar sites are notoriously hard to remove from. We focus on suppression because removal usually is not an option.
Public court records that surface in search can be pushed down with positive content, especially when the case was old or resolved favorably.
Glassdoor reviews and personal social media posts about former workplaces are common. We suppress them with positive recruiting content and branded properties.
Old founder social media that no longer reflects the current business. We push these down with fresh, current branded content.
Mostly false. Reviews can be reported to Google if they violate policy, but the vast majority are not violations. The honest answer is suppression, not deletion. Any company that promises to delete reviews is either using shady removal services that can backfire or just lying.
False. Page 1 is not a permanent record. Google ranks pages dynamically. The right work over 3 to 6 months can completely replace what shows up on Page 1 for your business name. We do this every day.
False. The most cost-effective time to do reputation work is proactively, before any major problem appears. Building 10 to 15 branded properties early gives you a defensive layer that protects against future negatives and improves how customers perceive you when they search your name.
Google your own business name right now. Count the positive results (your website, social, good reviews, articles you control) and the negative ones (bad reviews, complaint sites, unflattering news). Enter the numbers and get an instant score.
Brand Visibility Score
Look at the first page of Google when you search your business name. Count what you see, then enter it below for a quick visibility score.
Five years ago, reputation management meant managing Google's ten blue links. Today it also means managing what ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews say when someone asks about your business. AI search platforms pull from many of the same sources as traditional Google rankings, but they summarize and present that content differently. A negative result that ranks third on Google can become the first sentence of an AI summary.
Every package on this page covers AI search alongside traditional Google suppression. We monitor what AI platforms say about your business, and we build the positive content surfaces those platforms learn from. The work is increasingly the same work for both, but the stakes have gone up. Customers who ask ChatGPT about your business and get a one-sentence summary are forming an impression in seconds, with no opportunity to scroll past it.
Case Study
4
Negatives Suppressed
4
Months
Page 1
Reclaimed
A series of misleading articles ranked above the firm's own site for its brand name. Four months on the Defend tier pushed all four off Page 1 and lead volume recovered.
Read the full case studyBad reviews and articles do not just appear on Google anymore. They also surface in ChatGPT, Perplexity, and Google AI Overviews. Our reputation work suppresses negatives across all major search and AI platforms.
Three tiers. Month to month. Cancel anytime.
Start defending your brand.
$125 per month
or $140 one-time
Delivered in 10 to 13 days
Get StartedMost chosen by Salt Lake City businesses.
$235 per month
or $260 one-time
Delivered in 13 to 15 days
Get StartedFull-coverage protection.
$325 per month
or $380 one-time
Delivered in 15 to 18 days
Get Started“A disgruntled former employee posted a series of misleading articles that ranked above our website for our brand name. We were losing customers we could see going to competitors. After 4 months on the Defend tier, all four articles were off Page 1 and our lead volume came back. The monthly suppression reports actually showed us where we ranked compared to the negatives, week by week.”
Direct answers to what Wasatch Front business owners ask us most.
Usually no. Most negative content cannot be removed at the source. What we can do, and what works, is push it off Page 1 by filling the page with positive content that Google trusts more. After 90 to 180 days, most negatives are off Page 1 entirely. In a small number of cases we can also pursue legitimate removals through Google's reporting tools if the content violates Google policy.
Most clients see meaningful change in 90 to 180 days. Severe cases or competitive industries can take 6 to 12 months for full suppression. The Defend tier is built for the average Salt Lake City case and is what most clients start with.
SEO is about ranking your business for keywords related to your service (“dentist Sugar House”). Reputation management is about controlling what shows up when someone searches your business name specifically. The skills overlap but the goals are different. Many clients run both together.
No. Done properly, reputation management strengthens your overall search presence. The branded properties we build add to your business's authority and help with both branded search and broader keyword rankings.
That is what the ongoing monthly work is for. The Defend and Shield tiers include continuous monitoring and quick response to new negatives. We do not just push things off Page 1 once. We keep them off.
Yes. ChatGPT, Perplexity, and Google AI Overviews are increasingly part of how people research businesses. Our reputation work covers all major AI search platforms in addition to traditional Google results.
No. Many clients use the Protect tier proactively, before any major problem appears. Building 10 branded properties gives you a defensive layer against future negatives and improves how customers perceive your business when they search your name.
Free reputation audit. We review your current Page 1 and lay out the suppression plan. No payment required.
Get Your Free Reputation Audit