4 posts per month
$26/mo
1 post per week
- 500-word posts
- SEO keyword research per post
- Editor reviewed before publish
- Posted to your site (or sent)
Content Writing and Blog Services
Your Website Has Nothing for Google to Rank. That Is Why You Are Not Showing Up.
Google ranks pages. If you do not publish pages targeting the questions your customers ask, you have nothing to rank. Your Salt Lake City competitors who publish weekly are building authority you cannot catch unless you start publishing too. We write the content, optimize it for search, and post it to your site so you can focus on running your business.
Why Content Is the Foundation of SEO
SEO is not magic and it is not just technical work. At its core, SEO is about being the most useful answer to a question someone types into Google. Useful answers live in content. If you do not publish content that addresses the real questions your customers are searching for, Google has nothing to rank, and you stay invisible.
A Salt Lake City dental practice that publishes one blog post per week answering common patient questions (“how much does a crown cost,” “is teeth whitening safe,” “what to do about a chipped tooth”) ends up with 52 ranked pages after a year. Each of those pages is a doorway for a new patient to find the practice. Compare that to a practice with a five-page website that has not added content in three years. The math is not subtle.
Content also compounds. The blog post you publish today still draws traffic next year, next two years, and beyond, with no ongoing ad spend. SEO content is one of the very few marketing investments that gets more valuable over time instead of less.
What Makes Content Rank, and What Does Not
Most business owners have at some point hired a writer or used an AI tool to generate blog posts that went nowhere. The content sat on the site, did not get indexed, did not bring in any traffic, and slowly convinced the owner that “content marketing does not work for us.” The problem is almost never the content marketing concept. It is almost always the execution.
Content that ranks shares a few traits. It targets a specific keyword that real people actually search for. It answers the underlying question better than the top result currently does. It is structured so that both humans and Google can scan it quickly. It links to and from other content on your site that supports it. It comes from a site that has at least some authority signals pointing at it.
Content that does not rank looks like this. It targets a topic the writer thought was interesting, with no keyword research. It is generic, with no specific local angle, no industry expertise, and no unique perspective. It sits on a site with three other dusty posts and no internal linking strategy. It was written for an audience of one (the business owner) instead of the actual customer.
Our process exists to make sure every post we produce falls into the first category, not the second. Keyword research first. Strategy second. Writing third. Distribution fourth. In that order, every time.
Our 4-Step Content Process
1
You choose a package
Word count, frequency, and budget. Most Salt Lake City businesses start with 4 posts per month at 1,000 words ($44 per month at the most popular tier).
2
We research the best keywords
We pull real search data for your business type and Wasatch Front market, then map each post to a specific keyword and customer question. You see the topic list before we write anything.
3
Our writers create the content
All content is written by people who understand SEO and edited by a specialist before delivery. No generic AI output dumped onto a page. Every post is written for your customers, in your voice.
4
We post directly to your site
If you give us posting access, we publish directly. If you prefer to review first, we send drafts for approval. Either way, you do not have to lift a finger after kickoff.
1
You choose a package
Word count, frequency, and budget. Most Salt Lake City businesses start with 4 posts per month at 1,000 words ($44 per month at the most popular tier).
2
We research the best keywords
We pull real search data for your business type and Wasatch Front market, then map each post to a specific keyword and customer question. You see the topic list before we write anything.
3
Our writers create the content
All content is written by people who understand SEO and edited by a specialist before delivery. No generic AI output dumped onto a page. Every post is written for your customers, in your voice.
4
We post directly to your site
If you give us posting access, we publish directly. If you prefer to review first, we send drafts for approval. Either way, you do not have to lift a finger after kickoff.
Not sure what content topics would work best for your business?
We can pull a content gap analysis as part of your free SEO analysis.
What We Write
Five types of content cover almost every SEO content need for a Wasatch Front business.
Blog posts
SEO-optimized, keyword-targeted articles that answer the questions your customers are typing into Google. Edited by an SEO specialist before publish. Posted directly to your site or sent to you for review.
Service pages
Pages that explain exactly what you offer, who it is for, and why someone should choose you. Built to rank for service-specific keywords and to convert visitors into leads.
Industry guides
Long-form guides (2,000 to 5,000+ words) that position you as the authority in your industry. Great for link earning and as gated lead magnets for email capture.
Local landing pages
One page per Wasatch Front neighborhood you serve. Each is optimized for that area's search behavior. Essential for businesses serving multiple Salt Lake County markets.
FAQ content
Detailed answers to the real questions your customers ask before, during, and after a purchase. Highly effective for ranking in Google's AI Overviews and People Also Ask sections.
Content Writing Pricing
Pick your word count and how many posts per month. Every package includes keyword research, SEO optimization, editor review, and posting to your site. Month to month. No contract.
Quick, focused posts. Good for high frequency and tight budgets.
8 posts per month
$48/mo
2 posts per week
- 500-word posts
- SEO keyword research per post
- Editor reviewed before publish
- Posted to your site (or sent)
16 posts per month
$87/mo
4 posts per week
- 500-word posts
- SEO keyword research per post
- Editor reviewed before publish
- Posted to your site (or sent)
30 posts per month
$144/mo
1 post per day
- 500-word posts
- SEO keyword research per post
- Editor reviewed before publish
- Posted to your site (or sent)
Need a higher word count or specialized industry expertise (medical, legal, technical)? Contact us for a custom quote.
What Consistent Content Could Be Worth
Try the calculator below to estimate the traffic and revenue a year of consistent publishing could generate for your business. Numbers are conservative.
Content ROI Calculator
What Consistent Content Could Be Worth
Adjust the inputs to estimate annual organic traffic, new customers, and revenue from a year of consistent content publishing. (Conservative 0.5x ramp factor applied.)
Posts in year 152
Estimated organic visitors / year54,080
Estimated new customers / year541
Estimated revenue / year$405,600
Estimates only. Real results depend on industry, keyword quality, and on-page conversion design. Consistent publishing for 12+ months tends to produce compounding returns.
Content vs. Paid Ads, the Honest Comparison
Most Salt Lake City service businesses choose between content and paid ads at some point. Here is the honest comparison.
Paid Ads (Google Ads / Meta Ads)
- Immediate traffic, day one
- Precise targeting and instant testing
- Stop paying, traffic stops
- Cost per click rising every year
- Most users skip past the ads
Content Marketing
- Builds an asset that compounds over years
- Traffic is free after the work is done
- Builds authority and trust at the same time
- Takes 6+ months to ramp up
- Requires consistency, not just volume
For most growing Salt Lake City businesses the answer is both. Use Google Ads for immediate revenue and to test what messaging actually converts. Use content to build a long-term asset that keeps producing leads after the ad spend stops. The agencies that recommend only one or the other almost always sell only one or the other.
What Content Clients Say
“We had a website with three blog posts written in 2019. After 8 months at 4 posts per month, we had over 30 ranking pages bringing in steady organic traffic. The cost is roughly what we spent on Google Ads in a single week, and the traffic keeps coming whether we keep paying or not.”
L
Lisa R.
Pediatric Dental Practice Owner
Murray
30+ ranking pages in 8 months
Common Content Writing Questions
Direct answers about how the service works.
How long until I see results from content?
Content takes longer than other SEO work to pay off because each post needs time to get indexed, build authority, and start ranking. Most clients see meaningful traffic from content by month 6, with compounding growth in months 9 to 18. Content is a long-term play, but it is also the only marketing channel that gets more valuable over time.
Do you use AI to write the content?
Our writers may use AI as a research and drafting tool, but every piece is written and edited by a human SEO specialist. We do not publish raw AI output. Google now actively penalizes generic AI content, and so do readers.
How do you pick the topics?
Real keyword research. We pull data on what your customers are actually searching for in your industry and your Wasatch Front market, then map each topic to a specific keyword and content type. You approve the topic list before we write.
Will the content sound like my business?
Yes. We start every engagement with a voice and tone guide based on your existing content, your industry, and your customer base. The writers follow it on every piece. If you do not love a draft, we revise until you do.
Can I review content before it is published?
Yes. Many clients prefer to review drafts before publish. We send each piece for review and only publish after you approve. Other clients give us posting access and let us publish directly. Either workflow works.
Do you also write for AI search platforms?
Yes. Modern SEO content is also AI search content. We write in formats that AI platforms (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot) can extract and surface in answers. Including structured FAQ sections, clear answer-first formatting, and proper schema markup on every post.
How do you decide between 500, 1,000, and 2,500 word posts?
It depends on your goals. Higher frequency at 500 words is good for broad topic coverage and quick keyword wins. 1,000 word posts are the SEO sweet spot for most service businesses. 2,500 word in-depth guides are best for competitive keywords and as pillar content that other posts link back to. We recommend a mix.
What happens if I cancel?
You keep every piece of content we have written. It stays on your site, ranking and driving traffic. No clawback clauses. Cancel any month.
Do you provide images for blog posts?
We source one royalty-free hero image per post at no extra charge. For posts that need original photography, infographics, or custom diagrams, we can either coordinate with your in-house resources or quote separately for design work.
Can I provide topic ideas or do you handle that entirely?
Either way. Many clients have a list of topics they want covered and just need the writing done. Others prefer we pick everything based on keyword research. Most do a mix. You can request specific topics at any time and we slot them into the calendar.
Industries We Write For Across the Wasatch Front
We have content writing experience across most of the industries that hire local SEO agencies in Salt Lake City. The writers assigned to your account already have working knowledge of your industry vocabulary, customer concerns, and the questions that drive search demand.
Heavily-served categories include dental and medical practices (we know the difference between a crown and a veneer), law firms (personal injury, family, estate, and criminal defense each have distinct content needs), home services (HVAC, plumbing, roofing, electrical, landscaping), real estate, restaurants, retail and ecommerce, and professional services. We also write for technology and SaaS companies, but typically as part of a broader content marketing engagement rather than the standalone blog packages on this page.
If your industry is highly specialized or regulated (medical, legal, financial) and requires industry-specific certifications, mention it during signup. We have writers with the right backgrounds for most of these cases, with pricing adjusted accordingly.
Start Building the Content Your Salt Lake City Business Needs to Rank
From $26 per month. Month to month, no contract. Every post researched, written, edited, and published for you.
Choose Your Content Package