Top 3 Rankings for 28 Storm-Damage Keywords and a 312% Increase in Organic Leads

The Challenge

After a major hailstorm hit Sandy, the company expected its phone to ring. It barely did. Out-of-state storm-chaser companies were ranking and running ads, scooping up the storm-damage leads that should have gone to an established local roofer.

The company had almost no organic visibility. It was not ranking for storm-damage searches at all, and its Google Business Profile was thin. The owner knew the local-trust advantage was there but had no way to surface it in search.

Our Approach

• We identified 40 storm-damage and repair keywords the company should have owned across the south valley, then built dedicated pages and content targeting each.
• We optimized the Google Business Profile and built location pages for every Wasatch Front city the company served, extending Map Pack visibility well beyond Sandy.
• We launched a review generation push to surface the local-trust signals that distinguish an established local roofer from a storm chaser.
• We built local citations and authority links, every URL verified in the monthly report.

The Timeline

1. 1

   Month 1

   Keyword and competitor analysis, GBP optimization, content plan for 40 keywords.

2. 2

   Months 2 to 4

   Storm-damage pages published, location pages built, reviews climbing.

3. 3

   Months 5 to 6

   28 keywords reach top 3, organic leads up 312%.

The Result

Within six months the company ranked in the top three for 28 of its 40 target storm-damage keywords and appeared in the Map Pack across six south-valley cities. Organic leads grew 312%, and the company captured storm-damage work that had previously gone to out-of-state crews.